Paper Magazine: Transformation with Hennessy Carolina


Our friends at Paper Magazine tapped us for a cinematic short of Cardi B’s sister - Hennessy Carolina. We went way above the typical bar for an editorial piece of content, sculpting custom music and sound design to create a striking and dramatic atmosphere. And it proved effective, becoming the most viewed piece of content ever on Paper's instagram with over 300k organic views.

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charlie klarsfeld