Juicy Couture | Viva la Juicy Soirée
The Juicy Couture aesthetic is where Victorian meets Punk, a kind of blissful Rococo’s mosh-pit. To reflect this sonically, we set the scene with a baroque style track, which we abruptly bring crashing down.
In addition to joining the official New York Fashion Week schedule this season, Juicy Couture also made waves with the launch of their new perfume, Viva la Juicy Soirée. The video ad campaign brings the fragrance to life in a pink splatter painted room, the Juicy version of a fantastical escape from reality. Charlie Klarsfeld designed the video’s music, mixing enchanted cinematic sound with a more vigorous, frantic pulse to mirror the perfume’s vibrant notes.